HEARST PROGRAMMATIC AND DATA SERVICES
MONTHLY DIGITAL CONNECTIONS
OF ALL U.S. HOUSEHOLDS
Hearst has 16MM individuals with an active subscription relationship with our print products. In addition, 9.5MM individuals (and growing) have an active and marketing-authorized email relationship with Hearst Magazines. Through Core Audience and our centrally integrated data management platform, Hearst has access to nearly 260MM unique users worldwide, enabling a unique understanding of your customers on a one-to-one level at unprecedented scale. Our goal is to make it easy for advertisers to engage consumers throughout the path to purchase, as a measurable journey based on behavior-rich segmentation and insights that drive marketing results. These insights can be used to:
Model current customers for targeting and audience enrichment, illuminating lifestyle and demographic characteristics
Add to existing understanding of customers and prospects
Assess overlap/matches between customer files
Engage users across channels and devices with dynamic and direct advertising messages
Connecting advertisers to premium audiences at scale—using data, insights and technology. As Hearst’s center of excellence for digital advertising technology, Core Audience supports and enhances advertising efforts across all business units through premium programmatic and data-driven audience solutions.
CENTRALIZED ACCESS TO ALL HEARST HAS TO OFFER
GLOBAL BRANDS & PREMIUM INVENTORY
CROSS-UNIFIED AD TECH & MEDIA PLATFORMS
PROPRIETARY HEARST FIRST-PARTY DATA
HEARST EXCHANGE, POWERED BY CORE AUDIENCE
Programmatic access to one of the most diverse portfolios in the world.
Hearst Exchange is a premium programmatic private marketplace, representing Hearst’s unified global portfolio of magazine, newspaper, television and entertainment brands.
BUZZING @ HEARST
Combine the power of MediaOS to dynamically target top trending content in real time across the entire Hearst portfolio.