HEARST INTEGRATED MEDIA
Reaching Consumers with Scale
Integrated Case Studies

 

HEARST MAGAZINES

Hearst Digital Media

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HEARST PROGRAMMATIC AND DATA SERVICES

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Hearst Brand Development

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HEARST MAGAZINES INTERNATIONAL

 

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Reaching Consumers with Scale

adults   women   women 18–38   college   affluent  

 

Reach the Largest Adult Audience
 

79,470,000
33%
COVERAGE
HEARST
42,208,000
17%
COVERAGE
CONDÉ NAST
62,893,000
26%
COVERAGE
MEREDITH
63,166,000
26%
COVERAGE
TIME INC.
(MONTHLIES WITH AMEX)
 

Reach the Largest Female Audience
 

54,481,000
44%
COVERAGE
HEARST
29,053,000
23%
COVERAGE
CONDÉ NAST
49,864,000
40%
COVERAGE
MEREDITH
41,867,000
33%
COVERAGE
TIME INC.
(MONTHLIES WITH AMEX)
 

Reach the Largest Number of Women Age 18--38
 

14,610,000
40%
COVERAGE
HEARST
10,084,000
28%
COVERAGE
CONDÉ NAST
11,453,000
31%
COVERAGE
MEREDITH
10,020,000
27%
COVERAGE
TIME INC.
(MONTHLIES WITH AMEX)
 

Reach More College–Educated Adults
 

49,311,000
35%
COVERAGE
HEARST
31,031,000
22%
COVERAGE
CONDÉ NAST
38,034,000
27%
COVERAGE
MEREDITH
41,983,000
30%
COVERAGE
TIME INC.
(MONTHLIES WITH AMEX)
 

Reach More Affluent Adults

35,464,000
35%
COVERAGE
HEARST
21,709,000
21%
COVERAGE
CONDÉ NAST
27,495,000
27%
COVERAGE
MEREDITH
31,047,000
30%
COVERAGE
TIME INC.
(MONTHLIES WITH AMEX)
 

Reach numbers include prototypes.
Source: Spring 2016 GfK/MRI Print/Digital Readers
Includes only magazine brands and their websites